We’ve all seen that viral piece of trending content that has blown up online. You might have spotted it during your doom scroll, checking in on competitors or even just searching for some inspiration for your own company posts. You can’t help but wonder, how did they manage to make that go viral? What’s so special about that post copy, format, creative, music that makes it get millions of views? Virality feels like the holy grail of marketing - millions of eyes on your brand, overnight....